5 Ways To Optimize Your Shopify eCommerce Store For High Search Engine Ranking

November 04, 2016

For Shopify shop owners, attracting a high number of potential customers to their online store is something that seems complicated to do. This is true because there are still many shop owners, especially beginners, who are struggling to make a sale from their online store. This can become a very big problem if you are not careful. The lack of sales, and the lack of traffic to your online store can cause a big discouragement and disappointment, and thus, it can lead you to close your online store and ruin all of your hard work. But, the solution is actually simple.

If you are building an eCommerce business, it is important for you to understand about the importance of SEO. Search engine optimization can help you to attract free search engine traffic to your online store. The only catch is that you have to be willing to work on optimizing your online store, so that search engines can easily index your store and rank it high for the keywords that you target. Here are 5 ways to optimize your Shopify eCommerce store for high search engine ranking:

1. Optimize Your Images For SEO

The product image is one of the most important elements of your Shopify online store. Why? Thatís because most of the time, people are interested to buy from your store after seeing the product images that are displayed on your product page. So, it is important for you to show the best product images for each product that you sell. But, it shouldnít end just there. You have to optimize your images for SEO as well. By putting a meta-tag for each product image, you can index your product images on the search engine. Simply put the name of the product and the keyword that you target in your product meta-tag, so that when people type that keyword on the search engine, your product image will appear on the search results.

2. Add Related Content To Your Store

Your store shouldnít be just the place for you to sell your products online. It should also be the place for you to provide relevant and valuable information related to your niche to your audience. For instance, if you are selling fashion products, you can add a new section in your store, such as a blog, where you can publish some relevant fashion information regularly. You can add fashion tips, trends, or even celebrity information to your blog. This can help your online store to get indexed quickly on the search engine.

3. Use Your Own Content To Describe Your Product

Most people donít want to work too hard on their online store. As a result, they only get disappointing sales from their store. If you are selling products that your competitors are also selling, you shouldnít use the generic product description supplied by the manufacturers. Instead, write your own product description, as it will help you to add more unique content to your store. Your product page will have more chance to rank high on the search engine if you write your own product description.

4. Write Product Reviews

Another way to add unique content to your online store is by writing regular reviews for your products. Remember that if you want to encourage your audience to buy your products, it is better for you to write the reviews about your products. In this way, you can inform your audience about the products, as well as allow them to make a more informed decision before purchasing any product from your online store. This can also add more credibility to your store, establish trust for your brand, and optimize your product keywords for the search engine.

5. Run A Link Building Campaign For Your Shopify Store

There are hundreds, if not thousands, of ways to build links for your website. What you need to do is to perform the link building process properly. You have to avoid building links with low quality websites, and make sure to keep a good link quality. The more quality links that come to your online Shopify store, the higher your rank will be in the search engine. Content marketing is one of the best link building methods that you can use. By publishing your content in various high quality websites, you can add more quality backlinks to your online store.

Those are the ways you can follow to optimize your Shopify eCommerce store for high search engine ranking. Be sure to apply the information above if you want to attract more search engine traffic to your Shopify store.